What personal-finance writing covers—and what households can still miss

The coverage pattern

Investing, cash flow and debt dominate the sample. Risks that can be financially severe—dependants, disability, elder care, medical-cost shocks and continuity records—appear far less often.

What the counts do—and do not—mean

A tag means the topic appeared in an article; it does not measure article quality, advice correctness or reader demand. An article may have several tags, so totals overlap. Low frequency does not mean low importance: a rare event can still create a large household obligation.

How the research changes the product

1. Urgent exposure stays first. A popular investing topic cannot outrank overdue essentials or an unprotected dependant.
2. Unknown never means protected. Missing policy or benefit information becomes a visible verification action.
3. People and dependencies are explicit. Coverage is checked per person and income reliance per earner.
4. Advice remains source-controlled. Official sources and reviewed country packs control deterministic rules; blogs only test breadth.

Limitations

The corpus is English-language and publisher selection is not a representative sample of every country, household or search query. Topic classification uses deterministic keyword rules and may include adjacent mentions. We publish these limits so the audit can be challenged and improved.